from Carole Dean
A “sticky story” pitch transforms all your knowledge about your film into a simple story that is enticing and motivates people to fund your film. It’s also easy for film investors and contributors to remember and share.
1: Include an UNEXPECTED element to grab attention. This could be a question your film needs to answer, a point of interest, or a massive change in direction for the film.
2: Include a CONCRETE element to create a foundation. This could be an interesting fact, or a specific character taking a specific action.
3: Include CREDIBLE information to create believability. Universal concepts and truthful core details resonate with financiers.
4: Include an EMOTIONAL element to create impact and connect at a deeper level. Share an emotional scene or a character’s development arc.
5: Include VISUAL description to create an image in the mind. Use plenty of adjectives so the investor or contributor can imagine your completed film.
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